Saturday, May 28, 2011
GHM targets Luxury Travel Market in India
With the extension of its global marketing network in India, Asia-based luxury hotel and resort management company GHM is targeting the rapidly growing luxury travel segment from India. GHM’s primary focus in India is high-end individual and honeymoon travellers. Apart from this it is also targeting the MICE segment, with a special focus on corporate think tank meetings.
GHM also looks at tapping the opportunities presented by Destination Weddings that are catching the fancy of many Indians who now want their marriage to be held at exotic locations.
GHM’s India representatives, Sartha Marketing headed by headed by hospitality industry veteran Sheema Vohra is working extensively in conjunction with the Indian travel trade and wedding planners to promote GHM’s portfolio of luxury hotels and resorts worldwide.
To further enhance the understanding of the unique products offered by GHM, Sartha Marketing will also be conducting workshops for the management and counter staff from these organizations.
GHM is currently also offering some niche and interesting packages to attract and create excitement among the well heeled travellers. Packages like The Datai Golf and Spa Journey cater to the specific interests of travellers while offering them a perfect luxury escape.
GHM has an unrivalled reputation for conceptualising, developing and operating exclusive and stylish hotels and resorts worldwide. Its current portfolio of award winning and unique hotels and resorts is set to expand over the coming years with a number of new openings in the pipeline including two properties in China: The Chedi Club Suzhou and The Chedi Taiping Lake. Also under development are resorts in Jordan, Switzerland, Morocco and Malaysia.